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Myths About Creativity You Should Never Believe

https://www.inc.com/yoram-solomon/9-biggest-myths-about-creativity-you-should-never-believe.html

inc.com

Myths About Creativity You Should Never Believe
The following beliefs are held firmly throughout corporate America, and I hear them all the time. They simply make sense to people, but they are not true. Here is why. 1. Innovation = creativity Those two words are often used interchangeably.

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Innovation and Creativity

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feas...

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Innovation in Entrepreneurship and Startups

Innovation can be achieved by mature, large companies, not only by startups.

While most innovation comes from startup companies, some of the top innovative companie...

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Being born creative

Creativity can be learned and exercised.

It can be affected by your practices, how you expose yourself to old ideas, procrastinate to let them incubate, trigger the combination of t...

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Increasing innovation organically

Just as individuals can increase their creativity levels, so can companies:

  • Hire more creative people: people who have invested efforts in becoming more creative.

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Driving innovation

Driving innovation is not effective. You cannot mandate it. You cannot force employees to be creative, but you can let them know that trying things and failing is acceptable, as long as the...

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Time and space for creativity

You cannot control where and when ideas will happen. You can only create an environment in which employees and teams will become more creative, and processes for the organization t...

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Financial incentives and creativity

Not only do financial incentives fail to increase creativity, but experiments also show that they actually reduce it.

Financial incentives have been proven to increase productivity...

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Resources and funding for innovation

There is no evidence that the amount of money invested in innovation yields better creativity. In fact, it is better to innovate with limited resources because you are being effective and e...

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Innovation initiatives in organizations

Innovation initiatives don't need to be implemented throughout the entire organization.

Autonomy and freedom from processes and bureaucracy belong in some areas of the company,...

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The Originality Myth

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The right side of the brain

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The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.

The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.

Constraints vs Obstacles

Constraints are viewed as obstacles. The common wisdom regarding obstacles suggests that we have to remove all constraints.

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Embracing Constraints

New research suggests that managers can innovate better by embracing and working with constraints, instead of viewing them as a hindrance to innovation.

The Mind Needs A Challenge

When there are no challenges in the creative process, complacency comes in, and people tend to go for the most intuitive and easy ideas rather than investing in the development of better but difficult to implement ideas.