The use of imagery increases charisma.

Research shows that a high imagery speech resulted in higher ratings of charisma that a low imagery speech.

Consistency in tone is very persuasive. People who don't get stirred up and maintain a narrow tonal range have a natural advantage.

The more consistent they are in emphasis and rhythm, the more convincing they are to others. They are also perceived as having better ideas and a better presentation style.

It can do this by stripping away the emotional information in faces and intonation.

Virtual communication may dampen laughter that would otherwise happen face-to-face.

To become a charismatic manager, focus on these techniques:

• Framing through metaphor-stories and anecdotes
• Demonstrating moral conviction
• Sharing the sentiments of the group
• Setting high expectations
• Communicating confidence
• Using rhetorical devices such as contrasts, lists, and rhetorical questions together with non-verbal tactics such as body gesture, facial expression, and animated voice tone.