Pixar Animator Shares Secrets to Telling a Compelling (Company) Story - Deepstash
Matthew Luhn

“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's the best way to get people to change.”

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Pixar Animator Shares Secrets to Telling a Compelling (Company) Story

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Closing A Hiring Pitch

Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.

Your company’s big...

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Feeding Interest With The Promise Of Change

After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just abo...

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Start Your Story With A Strong And Brief Hook

Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re...

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Data Versus Emotion As Convincing Tools

Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities a...

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Storytelling As A Tool

Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.

Research indicates that stories...

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Matthew Luhn

"Don’t ever say your mission statement to someone. Tell them all the great things about your company—the ups and downs, the things you’ve learned—and let them feel the mission statement.”

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