... is imperative for every successful business. Poor communication inevitably causes misunderstandings, confusion and conflicts that hinder productivity and professional relationships.

• It helps to create effective brand messaging.  It determines how your brand is perceived and also builds trust with customers.
• Customer service relies on good communication. "60% of consumers have stopped doing business with a brand due to a poor customer service experience."  Microsoft’s 2016 Global State of Customer Service Report.
• It enables positive team relationships.  Effective communication helps to unite teams and create a safe environment to express themselves.

• It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.