The CMO's Guide To Using Humor In Marketing - Deepstash

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The CMO's Guide To Using Humor In Marketing

forbes.com

  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love to spread laughter. Making your campaign humorous will ensure i...

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What humor is, at its worst

  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.

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Key areas to create value with humor

  • Humorous touches can almost always improve a piece that is already valuable on its own.
  • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’...

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Using humor: watch out for these key threats

  • Tasteless or offensive humor. Careful with jokes abour specific group of people or sensitive subjects.
  • Bad timing. If your brand is undergoing a PR crisis, or if there’s a natural disaster about to hit your city, people aren’t going to want to rea...

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