Ideas from books, articles & podcasts.
A team of neuroscientists believes there might be a meaningful link between creativity and seeing faces in clouds.
The scientific term for seeing familiar objects in random images, abstract things, or patterns is 'pareidolia.' Pareidolia has been reported ...
At first, pareidolia (seeing shapes in clouds and in other inanimate objects) was seen negatively rather than a sign of creativity. It was even considered to be a symptom of psychosis or dementia.
In 1895, French psychologist Alfred Binet - known for his work on IQ tests -...
The creative aspect of pareidolia became known in the 19th century with the practice of 'klecksography' - the art of making images from inkblots.
Writer Victor Hugo experimented with folded papers and stains by holding his quill upside down to use the feather-end as a brush. Another pr...
In 2000, British psychologist Richard Gregory renewed the association between pareidolia and creativity. He suggested that a reversed version of the Rorschach test - the psychological test where subjects' perceptions of inkblots are recorded and analyzed - might reveal creativity princip...
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