We, humans, seek stories.
We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable ...
Stories built around individuals provide relatability and a sense of being in the shoes of the people involved, living in the narrative.
Our tendency to give a ‘face’ and a sto...
It is the tendency to focus on successful narratives of influential leaders, who offer promising insights backed with credibility.
These people become ‘Opinion Leaders’ due...
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