A 2018 study noted there are an estimated 73 million podcast listeners in the USA. By 2022, the number is estimated to grow to 132 million.
Podcasting can be traced back to Dave Winer and Adam Curry in 2000 when they discussed the distribution of automated media.
The name podcasts were the combination of 'iPod' and 'broadcast.' The name is the result of the process of getting music into your iPod.
At first, you had to download music or audio to your computer, then move it to your iPod. The iPod needed an internet connection to function. But technology today is not the same. The development in iPhones and 4G network strength makes it easier to stream and listen to podcasts.
Marketers are beginning to embrace newer trends, especially in the digital space. One method is podcasts. In 2017, the podcast ad revenue was $314 million.
Since podcasts consist of audio, the listeners tend to trust and rely on every word. Therefore, advertisers can use podcasts to reach more people.
The Chinese podcast market relies on paid subscriptions. The government estimated the paid podcasts in 2017 to be $7.3 billion.
In the west, advertising is used. Consumers would avoid audio ads by paying a subscription fee. Ads force people to pay for a premium package to get rid of the advertisement. However, many companies are not worth paying the subscription fee.
Podcasting is changing the digital era. Any individual or business can reap benefits from a podcast.
With the change in the wireless network, the device that can help in podcasting will also change. Instead of a two-step download process of the files you want, you can now do it with one step. The old technology still holds historical value and makes us think about what lies ahead for the future.
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