The wholesome story of Black Friday is that happy shoppers would flood local shops and malls the day after Thanksgiving, and the extra spending would put retailers "in the black" for the year.
The Friday after Thanksgiving was named "Black Friday" and it became the unofficial start of the holiday shopping season.
Retailers wanted to put a positive spin on the gloomy term "Black Friday."
One well-known PR executive recommended adopting a positive approach that would convert Black Friday to Big Friday. The name didn't stick, but a positive spin on the day eventually paid off.
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