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Excellence is worth pursuing more than money or status. However, the idea of excellence holds a subtle distinction.
The path to any particular destination is narrow, but there are countless possible options to follow.
At a general level, there are many niches you can find success in. But once you find a particular route, competition rises, and you're forced to focus on a few essential criteria.
There are different attitudes needed for excellence, but they depend on the pursuit. Diverse niches require exploration, creativity, and experimentation. But once you focus on a pursuit, you need a mind for efficiency and courage when you face competition.
Attitudes for each are very different, and the ability to recognise where you are is key. Being able to shift attitudes as your pursuits mature is also critical for excellence.
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Acquire relevant skills, experience or industry knowledge necessary and ensure you have the passion and competence for what you are going to work on.
A good start is to monetize the skills you already have that are related to the side hustle you want to establish this. And if you lack key skills that relate to your interests or the side hustle you want to create, there's no better time than the present to learn them.
Your side hustle idea may seem awesome and disruptive to you, but your potential customers will likely ignore it like most “brilliant ideas” or even not have a need for it. So, ensure you're not creating a solution to a problem that doesn't exist, as this is one of the top causes of startup failures.
You can do that with objective feedback from potential customers and asking them to join a waiting list, pre-purchase your solution or hire you as a service provider.