qz.com
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Understanding the impact of human actions on the environment
When we are hungry, the hormone ghrelin stimulates the brain. Our brains pay more attention to cues for unhealthy foodsâthose which are high in sugar and fatâthan healthy foods when we are hungry.Â
It may be possible to train ourselves to ignore tempting cues.
179
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Dieting often involves âgiving upâ more pleasurable foods in an attempt to reduce calorie intake. But if we are asked to avoid eating the food we enjoy, researchers have found that we will crave it.
The behavioral and cognitive response to deprivation may inadvertently be creating more temptation.
134
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A problem with dieting rules is that only a small violationâa sneaky slice of cake, for exampleâis enough to derail the whole diet. Researchers call this the âwhat-the-hell effectâ.Â
Diets that require the dieter to follow rigid rules or forbid them from consuming foods they enjoy appear to be problematic, as they paradoxically increase the risk of overeating.Â
150
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