<div><p>Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space. </p></div><div><p>What do you want to be known for? What sets you apart from other established influencers in the same space? </p></div>

Do Your Research First

<div><p><i>For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.</i></p></div><div><p><b>Think about the tone and style of your content.</b> You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.</p></div>

Weave Your Brand Into Everything You Do

<div><p>Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.</p></div><div><p><b>You need to be <em>great</em>.</b> If you aren't reasonably confident that you will be among the top presentations, don't bother.</p></div>

Go Big at Industry Conferences or Stay Home

<div><p>That means you're going to have to pay for stuff. Consider:</p></div><div><ul>	<li>Hiring an editor to proofread your content.</li>	<li>Hiring a speaking coach.</li>	<li>Buying a book that will help you learn a new skill.</li>	<li>Hiring graphic design help.</li></ul></div>

Invest in Yourself

<div><p>Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.</p></div><div><p>Most people are better off <b>spending time doing something remarkable before building a personal brand.</b> So don't build a personal brand if it isn't time. Do something remarkable first!</p></div>

Do something remarkable first

<div>
<p>Everyone<a href="https://www.inc.com/jayson-demers/5-steps-to-building-a-personal-brand-and-why-you-need-one.html"> needs</a> a great personal brand.</p>
<p>Having a personal brand is <a href="https://www.inc.com/melissa-dawn-simkins/5-awesome-things-that-happen-when-you-build-a-personal-brand.html">awesome</a>.</p>
<p>A <a href="https://www.inc.com/larry-kim/26-reasons-why-personal-brand-is-not-a-dirty-word-infographic.html">strong personal brand</a> can have a tremendous impact on both your individual success and that of your company.</p>
<p>That's what several great authors at <em>Inc.</em>, including myself, have been telling you. If so many smart people believe a personal brand is important, a personal brand must be pretty important. Right?</p>
<img src="https://i.imgur.com/OYQUlrK.png"> <p>Here are a few unusual tips to consider when building your own personal brand.</p>
<strong>Personal Branding Tip 1: Do Your Research First</strong> <p>Commit to a niche--but choose one you can actually win.</p>
<p>What do you want to be known for? What sets you apart from other established influencers in the same space (e.g., maybe they're all super smart but really boring)? How are you going to be memorable?</p>
<p>All the big names in your industry started out by dominating a small space. What can you master that they can't? What's your superpower?</p>
<p>Then, after you become the expert of your niche, you can continue to grow by entering an adjacent space.</p>
<strong>Personal Branding Tip 2: Weave Your Brand Into Everything You Do</strong> <p>Is personal branding as easy as putting on distinctive clothing or having a certain hairstyle? If only.</p>
<img src="https://i.imgur.com/GU24b2A.png"> <p>Personal branding goes far beyond wearing purple Converse shoes or dying your hair pink.</p>
<p>What you should do is weave your personal brand into everything you do. For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.</p>
<p>Also, think about the tone and style of your content. You need to be intentional in <a href="https://www.inc.com/larry-kim/3-simple-ways-to-build-your-personal-brand-with-content.html">how you develop your personal brand</a>. Simply blogging or showing up on social media doesn't cut it.</p>
<p>A couple of years ago, when I was thinking about my own content tone and style, I did an exercise which helped me realize that a lot of the content being produced in my industry wasn't backed up by much data analysis and was boring, obvious, equivocal, or not-actionable. I thought that by injecting data science, a Millennial sense of humor, and non-obvious and unambiguous tips that people could use into my content, I could stand out online and as a conference speaker.</p>
<strong>Personal Branding Tip 3: Go Big at Industry Conferences or Stay Home</strong> <p>People greatly overvalue the benefits of speaking at conferences. Generally, the people who attend large industry conference will only remember the top 2 percent to 5 percent of sessions. The rest will be forgotten.</p>
<p>You need to be <em>great</em>. If you aren't reasonably confident that you will be among the top presentations, don't bother.</p>
<p>Instead, make <a href="http://www.wordstream.com/blog/ws/2016/03/15/awesome-marketing-presentations">great presentations</a> and <a href="http://www.wordstream.com/blog/ws/2014/11/19/how-to-improve-presentation-skills">improve your presentation skills</a> through webinars or at local free events, where expectations are much lower. Become great. Learn by watching the best speakers in your industry, and by recording and watching your own sessions.</p>
<strong>Personal Branding Tip 4: Invest in Yourself</strong> <p>Personal branding isn't free. But it's smart to invest in your own career.</p>
<p>That means you're going to have to pay for stuff. Yes, with your own money. Consider:</p>
<ul>	
	<li>Hiring an editor to proofread your content.</li>
	<li>Hiring a speaking coach.</li>
	<li>Buying a book that will help you learn a new skill.</li>
	<li>Hiring graphic design help.</li>
</ul> 
<strong>Personal Branding Tip 5: Don't Do Personal Branding!</strong> <p>People spend way too much time building a personal brand and not enough time thinking about whether it's really necessary in the first place. Here's one foolproof way to tell--ask yourself: "What have I done (or what am I doing) in my career that is actually remarkable?"</p>
<p>Plenty of "internet famous" people have come and gone. It's ridiculously easy for anybody to share opinions online. Hard work is required if you're serious about <a href="https://www.inc.com/larry-kim/15-super-smart-quotes-on-success-from-todays-best-young-entrepreneurs.html">being successful</a>.</p>
<p>Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.</p>
<p>Would there be countless articles still being written every day about <a href="https://www.inc.com/larry-kim/43-surprising-facts-about-steve-jobs.html">Steve Jobs</a> (more than five years after his death) if he had never helped create our favorite Apple devices? Would anyone care about the outrageous things <a href="https://www.inc.com/larry-kim/21-brilliant-quotes-from-the-donald-trump.html">Donald Trump</a> has to say if he hadn't been an inspirational businessman?</p>
<p>I spent the first 10 years of my career <a href="https://www.inc.com/larry-kim/5-ways-starting-business-will-not-be-what-you-expect.html">building my company</a> and only more recently got started with blogging and social-media marketing. This approach has given me tons of interesting things to talk about--everything from marketing to entrepreneurship.</p>
<p>Most people are better off spending time doing something remarkable before building a personal brand. So don't build a personal brand if it isn't time. Do something remarkable first!</p>
<p>Like this column? Sign up to <a href="http://marketing.wordstream.com/larry-tips-subscribe.html">subscribe to email alerts</a> and you'll never miss a post.</p>
<p>The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.</p>
</div>

Everyone needs a great personal brand. Having a personal brand is awesome. A strong personal brand can have a tremendous impact on both your individual success and that of your company. That's what several great authors at Inc., including myself, have been telling you.

5 Unusual Personal Branding Tips

Do Your Research First

Weave Your Brand Into Everything You Do

Go Big at Industry Conferences or Stay Home

Invest in Yourself

Do something remarkable first

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