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Optimal persuasion is achieved through optimal pre-suasion: arranging for people to agree with a message before they know what's in it.
Pre-suasion is about establi...
When it comes to persuading people, the trust often matters more than the content of your ideas, and you get people to trust you by demonstrating that you're all on the same team.
Although counterintuitive, admitting your errors upfront shows that you're human and can actually be a brilliant move.
Showing vulnerability can, paradoxically, strengthen your argument.
You can do this by admitting missteps, but you can also strive to come across as more human and believable by m...
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If you work from a loss, it's much harder to get back to where you started, not to mention ea...
You lose money when the price you pay does not match the value you're getting. For example, when you're paying high interest on credit card debt or spending on stuff you hardly use.
You gain money when you look for opportunities to get more value at a lower price: For example, buying quality merchandise when it is marked down.
Most of your behavior is habitual. You can change your habits and the earlier you start, the better.
Saving is a habit. Learn the habits of saving properly early. Pay attention to your money habits. Strengthen those habits that help your finances, and break the habits that hurt your finances.
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Each of us, through experience or study, has built up useful knowledge on certain areas of the world. Some areas are understood by most of us, while some areas require a lot more specialty to evalu...
“If something is important enough, even if the odds are stacked against you, you should still do it.”
Elon Musk (Founder Of Spacex, Tesla Motors And Contributor To Paypal): Musk, at 12 years old, taught himself to code and sold a game he made for $500. When he moved to Canada, he worked odd jobs including tending vegetables, shoveling out grain bins, and cleaning out gunk from a boiler room in a lumber mill.
In university, Elon sold computer parts to make extra cash and turned his 10 bedroom fraternity home into a nightclub on the weekends and charged a cover. Since then, he’s built several companies, including SpaceX, Tesla Motors, PayPal, and zip2.
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Studies show that there’s correlation between human behavior change and immediate rewards. Receiving immediate rewards releases dopamine in our brains, which compels us to seek more of the a...
We often start habits and drop them a few days later. To combat this, you can use triggers to remind you to practice the habit. Examples of triggers:
Studies indicate that the Zeigarnik Effect is real. It says you are more likely to recall uncompleted tasks than completed ones.
Knowing this pattern of our brains, we can trick it by forcing cliffhangers when we’re reading books. It’s hard to stop reading in the most interesting part but it will make you want to start reading again.
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If you want to improve your odds of success in life and business then define the perimeter of your circle of competence, and operate inside.
The concept has been used by Warren B...
Is a basic, foundational, self-evident proposition or assumption that cannot be deduced from any other proposition or assumption.
"… it's important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. We are doing this because it's like something else that was done, or it is like what other people are doing. But with first principles, you boil things down to the most fundamental truths and then reason up from there."
An analogy is a comparison that asserts a parallel between two distinct things, based on the perception of a shared property.
Analogies appear in metaphors, similes, political...
Analogies are arguments that operate unnoticed. Like icebergs, they conceal most of their mass and power beneath the surface.
Analogies are also used in innovation and decision making. For instance, the "bicycle for the mind” that Steve Jobs envisioned as a Macintosh computer.
Using analogies help us to communicate effectively. For example, Warren Buffett noted "You never know who’s swimming naked until the tide goes out,” meaning when times are bad, hidden weaknesses are exposed.
Lack of awareness of an analogy's influence can come at a cost. The ability to construct a good analogy can help you reach your outcomes.
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A decision is responsible when you have to answer for it to those who are directly or indirectly affected by it.
Today, responsibility is diffused to a group, not an individual. Everyone is ...
In Roman times, the one who created the arch stood under it as the scaffolding was removed.
We have removed responsibility from our decisions, which allows people to get all the upside and none of the downside. We have to hold people accountable to such an extent that they stand under their own arches. The person responsible for a decision should sign their name to it.