Creativity is about problem-solving. And creativity is also about finding problems to solve in the first place: perceiving them, defining them, explaining them, and recording them.
This technique requires 2 steps:
This is the ability to reach beyond a specific field of expertise and create new uses for an older thing. It’s about taking one thing and using it for a different purpose than intended.
For example: Apply a cooking recipe to a marketing strategy or use a spreadsheet program to organize words for your poetry.
This well is the place you take all your ideas (no matter how abstract they are) and get them stored as actual information, so they can be used.
Get your ideas into a recorded state. Doing this over time means your idea well becomes both parts of your brain and a physical extension of it. Use a notepad, Pinterest or any place you find suitable.
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