The very idea of "tricking" has the implicit idea of getting one over on another and therefore being triumphant.

Our hearts race, we sweat, and blood rushes to our faces in anticipation. The same happens to the person on the other side of the trick.

We crave the adrenalin and excitement that goes along with being scared and in scaring.

Horror movies and hide-and-seek have a similar sensorial experience.

Halloween is an opportunity to align ourselves from the inside out with our own psychological feeling.

It makes us feel completely alive in a split second -- like a wake-up call.