Be More Persuasive by Telling Compelling Stories - Deepstash
Stories: motivators for changing behaviors

Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.

But when you tell a story—something people connect with...

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Be More Persuasive by Telling Compelling Stories

riskology.co

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A story does 2 powerful things to persuade
  1. It removes direct confrontation: you’re laying out a scenario for people to follow
  2. It forces the listener to take part in the story: they will place...

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How to tell a convincing story
  1. Identify the desired behavior change.
  2. Find the benefits of the change.
  3. Stoke fear to instigate the change.

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The 2 drivers

We are motivated to take action by 2 drivers:

  • The anticipation of a gain.
  • Fear of a loss.

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