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4 Lessons in Storytelling From Walt Disney - Museum Hack

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https://museumhack.com/disney-storytelling/

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4 Lessons in Storytelling From Walt Disney - Museum Hack
Corporate April 05, 2018 It's no secret that we love stories at Museum Hack. From the behind-the-scenes secrets and shocking tales told by guides on our signature tours to the engaging and unique stories shared on our blog , we believe that storytelling is the best way to fulfill our company's mission: to teach people that museums (and history and science and art and architecture and mythology and and and) are f***ing awesome.

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Bring People Into Your World

Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.

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Suspend Reality

Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be tran...

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Focus on Shared Desires

Focus on Shared Desires

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.

You can apply this message to storytelling in y...

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Stories Are a Powerful Investment Tool

In a corporate context, storytelling can invest your employees in your next undertaking, or your clients in the value of your product.

People were skeptical of the feasibility of a mo...

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Storytelling

Is the activity of writing or telling stories and can empower one to convey a message in the strongest possible way. It’s a cultural and social activity that stimulates the imaginati...

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Better Your Storytelling With Emotion And Reaction

Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.

Too often pres...

Keep The Audience’s Perception In Mind

Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.

We need to be less concerned about how we look at our stories and instead focus on the images we draw in the minds of our audience. We use words to do that and they need just enough detail to let the minds of the audience to paint an image but not so much that we confuse the image in their mind.

The Science Of Storytelling

According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...

Change Matters

Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.

Cause And Effect

Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.

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Steve Jobs

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."

Steve Jobs

Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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