theguardian.com
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A study found that people feel less sad if the feeling of sadness is personified, as it leads to a certain distance between the person and the emotion.
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By imagining that Sadness is a person, the sad person becomes detached from his/her sadness.
They can picture the sadness to have human traits or mannerisms, leading to an internal regulation of that particular emotion.
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While this approach of humanizing the emotion appears to work for sadness, it can make a happy person less happy, if that feeling is humanized.
Other complex emotions like guilt and embarrassment may have any kind of effect and are yet to be studied.
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