A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into r...
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and mak...
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to rememb...
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable ...
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