A few smart strategies that can be deployed:
Real work, by definition, should be rare, valuable and cognitively demanding.
Email does not check any of these boxes, and is, therefore, a pseudo work.
Instead of the unstoppable email back and forth, using a collaborative tool or notion can lead to more productivity and fewer emails/notifications.
Setting specific times for employees to get into the deep work zone and establish certain rules that promote pure creative work is a great motivator and productivity enhancer.
If employees work just an hour doing one task, without any interruption, they will understand the benefits and will love to do more of the same.
If while working, we see an email or notification, it derails our focus even if we don't do anything about it.
An environment free of distractions, with no smartphone notifications, no ringing phones, no incoming email, facilitates deep work.
Most email falls in the category of other people trying to get you to do something.
And ideally, we shouldn't be spending so much time per day catering to other people's work priorities.
Text-based communication should have time-blocks: like an hour, twice a day, where we check and respond accordingly. It shouldn't be a constant activity.
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