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Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.
Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.
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Addiction describes trying something,ย becoming emotionally and physically dependent on it, and then becoming psychologically and physically addicted to it.ย People who struggle with addiction have explained feeling euphoric, elevated, happy, complete, and whole when they partake in their addiction. Compulsion refers to a specific, intense urge to do something. People who struggle with a compulsion explain feeling immense relief and relaxation from completing behaviors that they feel compelled to do.
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Up to 6% of the population suffers from shopping compulsion or addiction.
When you consider a new purchase, you're anticipating a reward.
Once the purchase is made, the reward pathway of your brain lights up, and dopamine floods your system. Once it wears off, you crave it again.ย That is why it makes sense that we shop for celebrating and for feeling good.
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