The Fresh Start Effect: How to use new beginnings to persuade others. - Deepstash
The Fresh Start Effect

The fresh start effect is when people are more likely to take action towards a goal after temporal landmarks that characterize new beginnings.

The temporal landmarks cause ...

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The Fresh Start Effect: How to use new beginnings to persuade others.

medium.com

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The purpose is to highlight the separation of the past from the upcoming new beginning. "The first day of spring" creates a stronger temporal landmark than "the third Thursday in...

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