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But you need to know when to invest in such companies. Apple, Cisco Systems etc
Stocks keep hitting highs or lows for a period of time. Like future retail, or Cisco in 1990s
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Price movements are very much possible with small/medium cap because of supply and demand. A lot of trading is required to move a large company's stock price, which is unlike in a small cap company.
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Buy leading company in the group, like HUL etc
These companies will always dominate the competition because they have a lot of things going on. Dynamic companies should be preferred over older companies.
Always avoid second best or copy cats.
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Look for stocks with institutional sponsorships. So pay attention to that.
Pay attention to what the best performing funds are picking. Can checkout morningstar.com
Understand their stock picking strategy.
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If market goes does, you lose money. Keep a close eye on general market direction/trend
Check the volume of trades going on, this will tell you about the current mentality of investors
Avoid a lot of experts, thier contradicting views will confuse you.
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