Why Do Corporations Speak the Way They Do? - Deepstash
Corporate Speak

Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.

Corporate jargon is a forced and complicated way to expr...

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Why Do Corporations Speak the Way They Do?

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  • The corporate jargon is often described as fluffy, without any real substance and aimed towards the speaker’s self-inflated ego.
  • Words are substituted for analogies and references th...

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Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constan...

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Concealment of facts, covering of real emotions and stating the unspeakable may be the unspoken purpose of the buzzword filled, corporate language, which takes different metaphors in different deca...

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As the corporates evolve, corporate-speak takes newer forms, mixing and matching of verbs and nouns, creating new acronyms and even new words (complexify, replatform, directionality)

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The underlying reasons for the use of this kind of language by employees can be:

  • Hidden anxiety about our relationship to work.
  • Concealing the trivial nature of our work.
  • ...

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.. they can get inside our heads and can contaminate our thoughts in an instant. Jargon language that uses metaphors, references, metonyms and anthropomorphisms acts as a weapon against people in t...

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