The Importance of Anti-Goals - Deepstash
Behavioral Economics, Explained

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Anti-goals

Anti-goals

Anti-goals represent a palpable set of values and actions that we don’t want to have and do. For example:

  • Not wanting to be buried in debt or living above my means
  • Not wanting to be stuck in the office until midnight
  • Not wanting to be unfit or over a certain weight by 50.

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Anti-goals and anticipating the worst

  • Anti-goals stem from the concept of inversion or ‘premeditatio malorum’ used by the stoics.
  • Premeditatio malorum was used to envision worst case scenarios: anticipating situations of complete failure helps us to prepare mentally and also to see what we can do to avoid failure.
  • Anti-goals give us a benchmark of failure to avoid and allow us to anticipate ourselves at our worst.

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Developing and maintaining anti-goals

Sometimes it's easier to think about what we want to avoid than to consider what we want and that is why some anti-Goals will come quickly to the top of your mind e.g. “I don’t want to be living paycheck to paycheck”.

Just like goals, anti-goals need to be maintained and revisited as we grow. Therefore we have to make sure that they develop with us and help inform our knowledge of where we are and how we grow.

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The anti-goal pitfalls

  • They shouldn’t remain stagnant.
  • Don’t let your anti-goals to make you complacent.
  • Don’t let your anti-goals consume you. They should work with your goals to help keep you accountable and propel you forward.

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Charlie Munger

“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.”

CHARLIE MUNGER

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