Zero to One - Deepstash
Create the future

The future is a time when the world looks fundamentally different from today.

We need two types of progress to create the future:

  1. Horizontal progress/Globalization...

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Zero to One

Zero to One

by Peter Thiel

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Peter thiel

A startup is the largest group of people you can convince of a plan to build a different future.

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Aim to build a monopoly

Aim to build a company that is so different and ahead of the others that it's not even competing.

A monopoly enables you to:

  • Allocate more resources towards innova...

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Competition is for losers

Competition narrows your focus on beating the other companies. While this makes you good at that which you are competing on, it doesn't guarantee success.

You risk lo...

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Future value

The value of a business today is the sum of all the money it will make in the future. Great businesses have the ability to generate significant cash flows in the future.

This...

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Proprietary technology

Proprietary technology is a great advantage on which you can build a monopoly business because it makes it difficult for other companies to replicate your product.

However, f...

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Start with a niche market

Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.

The pe...

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Get the right co-founder

Choosing a co-founder is a crucial decision at the start of every company - one that's very hard to correct. You should team up with someone that has complementary skills and

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Cash vs. Equity

You need to get the right balance between cash and equity when rewarding employees:

  • Cash is about compensating people for the job they are doing today.
  • E...

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Peter thiel

No company has a culture; every company is a culture. A startup is ...

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Do your own recruiting
  • Attract people by explaining why your mission is compelling and why your company is a unique match for them.
  • Select only people that match your criter...

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Seven questions every business must answer
  1. Technology - Can you create a breakthrough technology instead of incremental improvements?
  2. Timing - Is now the right time to start your particular bus...

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