Iced-coffee is enjoyed by 38 percent of people in the U.S. between the ages of 18 and 24.
One explanation for iced coffee's popularity is that young people, who have been raised on iced-cold and sugary sodas want to integrate it into their coffee-drinking experience. Another reason is that ice-cold coffee can keep you alert. It offers similar benefits as a Red Bull.
A cup of coffee costs more cold than hot. This is because iced coffee requires more materials to serve.
It requires a plastic cup that costs more than paper cups. Customers use more napkins because of condensation. Iced coffee requires an ice machine for the ice. Cold brewing coffee also requires more time.
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