Zero to One - Deepstash
Zero to One is about how to build companies that create new things

The book draws on Thiel's experience as a co-founder of PayPal and Palantir, investor in hundreds of startups, including Facebook and SpaceX. Thiel cautions the book offers...

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Zero to One

Zero to One

by Blake Masters, Peter Thiel

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Zero to One explained

Progress can take one of two forms:

  • Going from 1 to n: horizontal or extensive progress means copying things that work -. Horizontal progress is easy to imagine

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Peter thiel

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.

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Think for yourself

"The most contrarian thing of all is not to oppose the crowd but to think for yourself.". Is the advice given throughout the book. 

Thiel encourages to think different, but most of all to thi...

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Capitalism and competition are opposites

Thiel argues capitalism and competition are opposites

Capitalism is premised on the accumulation of capital, but under perfect competition all profits get competed ...

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New and unique versus more of the same

PayPal was in 2001 the only email-based payments company in the world. It employed fewer people than the restaurants on Castro Street (Mountain View, CA), where the Paypal team used to go for lunch...

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“All happy families are alike; each unhappy family is unhappy in its own way.”

The quote with which Tolstoy opens Anna Karenina might describe people, but for businesses it's the opposite: All happy companies are different: each one earns a monopoly by solvin...

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Peter Thiel

The value of a business today is the sum of all the money it will make in the future.

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Characteristics of successful  monopolies

Every monopoly is unique, but they usually share some combination of: 

  1. Proprietary technology: a good rule of thumb, proprietary technology must be at least 10 times bet...

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Start with a small market and dominate

Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market.

The perfect...

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“Thiel’s law”

A startup messed up at its foundation cannot be fixed.

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Recruit the right people

Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?

You’ll attract the employees you need if you can explain why your m...

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A startup or a cult?

The best startups might be considered slightly less extreme kinds of cults. The biggest difference is that cults tend to be fanatically wrong about something important. 

People at a successfu...

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Technology Means Complementarity

The stark differences between man and machine mean that gains from working with computers are much higher than gains from trade with other people

We don’t trade with comput...

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Seven questions that every business must answer
  1. The Engineering Question: can you create breakthrough technology instead of incremental improvements? 
  2. The Timing Question: is now the right time to s...

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Myths are important and dangerous

The single greatest danger for a founder is to become so certain of his own myth that he loses his mind. 

But an equally insidious danger for every business is to lose all sense of myth and m...

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Our task: go from 0 to 1

Our task today is to find singular ways to create the new things that will make the future not just different, but better - to go from 0 to 1

The essential...

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