How to Build an Effective Content Marketing Funnel - Deepstash

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How to Build an Effective Content Marketing Funnel

semrush.com

What is a content marketing funnel?

A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.

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3 stages of the funnel

Marketing experts define 3 main stages of the funnel:

  1. TOFU (top of the funnel) attracts attention
  2. MOFU (middle of the funnel) generates leads
  3. BOFU (bottom of the funnel) drives payments.

At each stage the us...

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1. Top of the funnel

The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queri...

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2. Middle of the funnel

At the MOFU stage, the number of people interacting with your content grows smaller but they are much more willing to interact if you encourage them to. Here, your goal is to accompany the prospect from an initial idea to

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3. Bottom of the funnel

The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answ...

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