For most types of work you can increase your productivity by increasing the intensity of your work. No more watercooler chats or lingering over emails.
Some productivity systems admit that we can get more done within the same time. But scheduling every moment of your working day takes extra effort.
Incentives: If you're paid hourly, then the expectation is that you will work for a certain amount of time. Nobody pays you directly for working harder within the same time. Working harder often simply means raised expectations.
Incentives may explain laziness but are seldom the only factor. Students use inefficient methods, even if it will cause them to suffer. Freelancers and entrepreneurs may procrastinate, even though lowered productivity directly impacts their income.
Our default position is not to work particularly hard. Farming societies overcame this default with cultural exhortations to work harder and social norms about when to work and rest. Also, the relative poverty of pre-industrial people ensured an incentive to work hard. If you didn't, you had nothing to eat.
In our more recent affluence, we tend to work less intensively than we should, even if we could reap more rewards for hard work.
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