What is Emotional Design? | Interaction Design Foundation (IxDF) - Deepstash
What is emotional design?

Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—

16

STASHED IN:

87

What is Emotional Design? | Interaction Design Foundation (IxDF)

interaction-design.org

STASHED IN:

0 Comments

Don Norman‘s 3 levels of design
  1. Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
  2. Behavioral —Users subconsciously eval...

12

STASHED IN:

89

10 ways to apply emotional design (1-3)
  1. Give your work a signature personality – a face/mascot for users to identify with that suits your brand/organization/industry (e.g., MailChimp’s Monkey, Freddie).

5

STASHED IN:

77

10 ways to apply emotional design (4-6)

4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts a...

4

STASHED IN:

71

10 ways to apply emotional design (7-10)

7. Personalize the experience for different users . (E.g., show users what else they might like, based on their information.)

8. Offer prizes and surprises (...

4

STASHED IN:

75

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

MORE LIKE THIS

Had a conversation with a Food Brand last week with a clear challenge in customer service experience. They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.

8 IDEAS