The producer, Graig Gilbert of "An American Family", explained that the project originated in desperation. Short on work, drinking heavily and trapped in a troubled marriage, he used the idea of using the medium of a "normal" family to explain societal issues Americans faced in the early 1970s.

Viewers watched as Pat and Bill divorces and their son Lance refused to hide his homosexuality. The realisation that a "normal" family had these issues shocked critics and viewers. It survived only 12 episodes and then disappeared, only to be rediscovered by scholars later.

• The Laud family on "An American Family" loudly complained after reviewers cast the Lauds' as hollow and problematic.
• Viewers experienced the shock of recognition. Some viewers wrote how much they appreciated a "real" family on TV that made them feel "not alone".
• The Lauds accused the producer of being manipulative and staging events, even though the Lauds reviewed the footage with him before each episode was aired.

While the program attracted millions of viewers, the criticism from critics and condemnation from the Lauds served to discredit producer Gilbert's work.