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6 Rules of Great Storytelling (As Told by Pixar)

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https://medium.com/@Brian_G_Peters/6-rules-of-great-storytelling-as-told-by-pixar-fcc6ae225f50

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6 Rules of Great Storytelling (As Told by Pixar)
Pixar is arguably one of the greatest storytellers of our generation. Over the years, they've won 13 Academy Awards, 9 Golden Globes, and 11 Grammys. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience.

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Pete Docter

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get t...

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Pixar’s Plotting Techniques For Structure And Purpose

The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

A story’s purpose: fin...

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Jon Westenberg

“Storytelling is the greatest technology that humans have ever created.” 

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6 Rules for Great Storytelling

  1. Great stories convey things common to the human condition in unique situations. They are universal. 
  2. Great stories have a clear structure and purpose. 
  3. ...

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Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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Storytelling is...

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.

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Rules of storytelling, according to Pixar

  • Emphasize trying more than success.
  • Having an initial theme while writing is important but don’t get too attached to it.
  • Cutting things out