Short videos are popular and useful in explaining a singular topic or concept. In its Netflix show, Explained, Vox uses lots of animation and infographics and mixes visuals from different sources. They enable more information to be received in less time than an all-text explanation.

Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.

The New York Public Library created Insta Novels – visualizing five iconic novels for Instagram Stories :

• Each edition included the full text along with illustrations and animated text.
• It even included a place to pause on every page for readers who didn’t finish the text in the 15-second view time before Instagram moves to the next one.
• These visualized novels gained more than 300,000 views and added more than 140,000 followers to the library’s Instagram account.

In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.

Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)

Take a look at how clothing brand Balenciaga used a collage concept to create this TikTok video. The illusion merges real and virtual worlds. It is hard to look away.

Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.

This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer Bamford.