There are finite games and infinite games.

• Finite games are known players with known rules with goals to win the game.
• Infinite games have known and unknown players, rules that can change, and the goal to keep playing the game

When players are both competing at the same finite or infinite game, the game is stable. When there is an opposition, the finite player will burn though resources and willpower to compete and the infinite player will just be playing the game.

Businesses often try to play in the finite game. They will strive to a sales metric or a competitive feature to their opponent. This is futile and will only end with burning though resources and willpower.

When businesses compete in the infinite game, there is a higher purpose than a strong year-end sale. There is strategy to say in the game indefinitely.