Creating something of value, like a painting, app, or book puts you in the category of an ‘author’ or a ‘creator’ automatically.

A book, even a self-published one, is an ideal stamp of authority and builds credibility to your other work like public speaking or blogging.

Helping others and showcasing their success stories creates a synergy effect, and helps one succeed in the long run. Ask people to be featured on your blog/site/podcast and collect their testimonials. It creates a body of work that other people (like clients of book publishers) can check and determine if you are the best person for the task.

We need to build value by demonstrating the benefits of our product or service.

Associate yourself with brands, trusted people, publications and online authority figures to build social proof. Focus on getting ‘logos’ to create instant persuasion or influence. Getting published in an authoritative source is not easy, but can build credibility that will last.

People hire credible, authoritative people, mostly deciding by checking the body of work, associations and testimonials. Make sure your profile is authoritative, and that you deserve it.