10 Truths About Marketing After the Pandemic - Deepstash
Old truth: Marketing begins with knowing your customer.

New truth: Marketing begins with knowing your customer segment.

That means truly understanding the situation on the ground, country by country, state by state, zip code by zi...

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10 Truths About Marketing After the Pandemic

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Old truth: You are competing with your competitors.

New truth: You are competing with the last best experience your customer had.

Think hyper-personalised experiences. Now that companies have their personal data, peop...

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Old truth: Customers hope you have what they want.

New truth: Customers expect you to have exactly what they want.

Consumers today expect that any experience will be frictionless, anticipatory, relevant, and connected

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Old truth: Courting customers is just like dating.

New truth: Courting customers is just like online dating.

For a long time, marketing was largely about going to as many parties or bars as you could in the hope you would fin...

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Old truth: Customers must sit at the heart of your marketing strategy.

New truth: Customers must sit at the heart of your customer journey.

We must remember that marketing is often just the beginning of a relationship with the customer. For exam...

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