Taste: why we like what we like - Ness Labs - Deepstash
Why We Like What We Like: How Our Taste Is Shaped

Our genes, along with culture, curiosity and social instincts shape our tastes. And an overlooked factor that shapes our experience is our expectations.

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Taste: why we like what we like - Ness Labs

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The exposure effect in how things taste is described as our increased liking of stuff that we have tasted repeatedly. Apart from food, music, languages and art seem to have the sam...

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While we are not in control of our tastes, we can shape them and acquire new ones with the following tips:

  1. Explore new stuff, comparing your tastes with others, keepin...

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