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Everyone’s got a theory, a technique, their own special spell to coax ketchup out of the bottle. It's a skill you must master.
Of course, over the past few decades, package designers have given us the plastic squeeze bottles—the condiment world’s version of the automatic transmission or TV remote—to make life easier.
But still, for many, the ketchup bottle remains a Rubik’s Cube of mealtime.
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Now, Kraft Heinz up in Canada are experimenting with a way to help out: the Pour-Perfect bottle.
With just a tilt of the label, the bottle becomes a tutorial in ketchup pouring. Created by Rethink Canada, the experimental bottles will be tested out in the Toronto market for a limited time.
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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