Various tech companies use fear, uncertainty and doubt (FUD) to control customer behaviour. They plant fake news, confusing press releases and benchmark tests to influence the decisions of prospective customers.
Example: Announcing ‘vaporware’ products, something that isn’t even in existence, just to harm the sales of the existing products of competitors.
Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.
Instilling fear, uncertainty and doubt in the minds of people isn’t new. Governments and political groups have been fearmongering for centuries.
Most mainstream media carries a certain narrative or agenda in their news reporting, promoting the feelings of FUD in readers in order to coax them into buying the publication, clicking the article link, or simply believing the propaganda.
Spread intentionally and unintentionally, FUD (fear, uncertainty and doubt) techniques are quite common. Some of the most utilized techniques to create or amplify FUD among people are:
FUD (fear, uncertainty, doubt) techniques use various belief patterns and cognitive biases already present in people.
“Uncertainty always creates doubt and doubt creates fear.”
We first need to identify the various fears, uncertainties and doubts (FUD) we have in ourselves, trying to resolve them when we know what they are and from where they are coming from.
One can deploy the principle of cui bono, asking yourself ‘who benefits?’ from this FUD being created in you. Likewise, various cognitive biases can be dissected.
Keep in mind that people often believe what they hear, and only object towards something wrong if they have full knowledge of the same and can therefore identify the error.
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