How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet - Deepstash
The origin of 10/20/30 Rule

Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focu...

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How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet

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The rules of the 10/20/30 Rule

Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.

Building a deck with the 10/20/30 Rule is all about:

  • 10 slides...

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10 Slides or Less

Ask yourself:

  • Strategy : Do you really need 13 pages breaking down audiences, income, consumption strategies, brand loves, or media habits? Or can you n...

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20 Minutes or Less

Don't use your words. In a presentation, say only what you need to.

Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's n...

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30 Point Type or Larger

Filling a slide with everything you want to say does two things:

  • Makes your presentation stiff: Reading from a slide defeats the purpose.
  • The client read...

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