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Astrology, aura reading, fortune telling, cold calling, and some personality tests all exploit the Barnum Effect: Individuals believe that personality descriptions apply specifically to them but they don't consider that the descriptions actually applies to everyone.
The Barnum effect is also called the Forer effect. Bertram Forer used a fake psychology test on his students then gave them supposedly individualised results a week later. He asked them to rate how well it applied to them. The students rated the accuracy of the statements at an average of 4.3...
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