Study: People will donate more to charity if they think something’s in it for them - Deepstash

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Study: People will donate more to charity if they think something’s in it for them

bigthink.com

A study found that people are more willing to donate when a charity appeals to the benefits the donors will receive than to altruism.

Researchers mailed postcards encouraging randomly assigned families to donate money to charity. The postcard either highlighted the ben...

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The study to increase donations above current levels does not deny that some people are giving out of altruism, but rather that an appeal to self-interest is effective.

In an ideal world, charity is its own reward. In this world, it helps to remind people that they can fee...

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