Council Post: One Of The Best Strategies That Marketers Overlook - Deepstash
Doing something new vs doing something well

In the marketing world, everyone wants to be the next Apple, thus “innovation” is the sexy thing. Whilst the very best marketing strategy to implement may not revolve around doing som...

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Council Post: One Of The Best Strategies That Marketers Overlook

forbes.com

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Counter the counterproductive

Innovation for the sake of innovation is often counterproductive. An emphasis on mastering best practices is where you get the highest ROI.

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Noobs beat pioneer

The innovator is usually not the one to create a lot of shareholder value for a company. It's not always a matter of being first to market. The key is being the best in the market, and tha...

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The latecomer dominates

Even though Facebook, Instagram's parent company, is not known for its innovative approach, it has profited from stealing ideas from other companies. That's where Instagram Stories came from — a

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Borrow, Steal, Transform

Jobs is the classic example of a corporate leader held up as an innovator in his field. In the vast majority of cases, innovation is less about creating something out of thin air, and ...

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"Good artists copy, great artists steal."

Jobs adopted a concept from another company and then tweaked into something amazing: the Graphical User Interface (GUI)....

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Look both ours and outside category

On the Adweek podcast series, CMO Moves , Lowe's EVP, CBO and CMO Marisa Thalberg put it this way: "We need to...

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The sweet spot

Between marketing innovation and optimization, this is the sweet spot highlight:

On one hand, you need to know the score in terms of what your competitors are doing...

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Mix and match

Instacart is a great example of what can happen when marketing intelligence and creativity (read: innovation) are aligned.

The company combined two great ideas: food del...

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Second mouse gets the cheese too

The early bird may get the worm, but the second mouse gets the cheese.

Innovation is important, but only when you combine it with marketing intelligence you lock the creative magic.

K...

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