The 65 Social Media Terms & Definitions to Know in 2020. | Falcon.io - Deepstash

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element o...

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The 65 Social Media Terms & Definitions to Know in 2020. | Falcon.io

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In social media terminology, however, people often use ‘algorithm’ as a shorthand for ‘feed algorithm’, which is the set of rules a social network uses to automatically decide which posts come firs...

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Analytics is the way you interpret and find patterns in data. In a social media context, analytics is the process of following metrics on your social media performance and using that data to improv...

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An API is a set of building blocks that programmers can use to develop computer programs. As far as social media is concerned, all the major social networks have their own APIs that let programmers...

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In content marketing, evergreen content is content that ages well and maintains its value over time. Evergreen content is ideal for recycling and repurposing on social media since it does not lose ...

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In social media marketing, each network (Facebook, Twitter, etc.) is also a marketing channel. Something that is cross-channel, then, goes across all your different social networks. For example, a ...

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A listicle is a list-based article. This type of content is often popular on social media because of its quick, easy-to-digest format. For example, an article like 21 Tips to Massively Increase Ins...

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Newsjacking

Newsjacking is the technique of hopping on current events with your social media content. Social media managers often engage in newsjacking to seem timely and relevant while gaining exposure by tyi...

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It refers to posts on social media that delete themselves automatically after a set amount of time has passed. Instagram and Snapchat Stories are notable examples, as these sets of photos and video...

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A dark post is a social media ad that doesn’t appear on the advertiser’s timeline. Unlike organic posts or boosted posts, dark posts only show up in the feeds of users they’re targeting. “Dark post...

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Dark social is often confused with dark posts, but the two social media terms actually have nothing in common. Dark social is web traffic coming from social media that analytics tools struggle to t...

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Relevance score is a metric available in Facebook Ads Manager that tells you how well your target audience is responding to your ad on a scale of 1 to 10. The score is based on several factors, inc...

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Average response time is a social customer service metric. It is the average time it takes a brand to reply to questions or complaints on social media. Consumer expectations of social customer supp...

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A vanity metric on social media is a statistic that may look like a positive indicator of performance but doesn’t actually provide you with valuable insights. Impressions are a classic example as t...

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A boosted post is a Facebook post that you put money behind to increase its reach. Also known as promoted posts, boosted posts differ from Facebook ads in that they start out as organic posts and t...

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A brand advocate on social media is a customer who posts positive messages, leaves positive reviews, or otherwise supports your brand on social. Brand advocates may also encourage other users to us...

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Clickbait is content that uses manipulative copy to convince users to click on it. Clickbait tends to rely on exaggeration and withholding information to push people into clicking. For example, an ...

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On social media, the clickthrough rate is the percentage of people that see your post who click on it. What counts as a click and what counts as ‘seeing your post’ vary by social network. On Facebo...

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In social media terminology, conversion rate is the percentage of users who see your post or ad who then take a specified action. That action is called a conversion, and it could mean purchasing an...

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Cost per click (CPC)

Cost per click is a social media advertising metric that tells you how much you’re paying for each click on your ad on average. If your social media marketing goal is to drive traffic to a landing ...

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Cost per mille is another social advertising metric. It refers to how much you pay per 1,000 impressions (‘mille’ means 1,000 in Latin). If your goal is to get your ad in front of as many eyes as p...

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Social media crisis management is how you handle events or interactions that could potentially damage your company’s reputation. Inappropriate posts by someone at your company or a social media boy...

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Crowdsourcing on social media means using a large group of people to generate ideas, services, or content via a social network. It lets followers feel involved and engaged with your brand’s activit...

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Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw...

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Social customer service (or social customer care) is customer service via social media. This may include answering customer inquiries, handling complaints, and offering support. Private messaging a...

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Social listening is how social media managers track conversations around key topics, terms, brands and more, often with a specialized software tool. Social listening software gathers mentions, comm...

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User generated content (UGC)

User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often 

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