This is also known as the Bonnie and Clyde syndrome where certain people are attracted to those who have committed some sort of outrage.

But, having this technically means that badness in men is attractive to women.

Badness is often correlated with other desirable qualities like self-confidence and independence, but if we see badness through this perspective it's like telling ourselves that we prefer grueling flights because we can endure a ten-hour plane ride but not an hour for a taxi.

Negging means making snide remarks to other people and they always give out negative feedback, more so in men to women.

The mechanism as to how negging works has very little to do with the putative attractiveness of being rude or mean. Neggers is often seen as valuable because they appear insufficiently interested and give out very little compliments.

Thus, we argue that neggers are not desired due to their impertinence but rather are chased for their kindness.

There are many people who have negative reactions towards extreme altruists - these are the people who donate organs to strangers and those who otherwise help others at a very significant cost to themselves.

However, we find extreme altruists unattractive because we feel like we may not be good enough in comparison to them. Therefore, it is an indictment of our own character.