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Over the past year, it has never been easier to find something new to watch on TV. Despite so much fresh content, there is a growing trend for people to rewatch old series.
Data backs up the anecdotal evidence that 2020 (during the pandemic) was the year of the rewatch. The most streamed programme in the US was the American version of The Office.
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Streaming services are competing over the rights to add classic TV shows to their libraries. NBCUniversal committed to paying $500 million for exclusive rights to stream The Office for five years. WarnerMedia picked up Friends for $425 million for five years. Netflix paid $500 million for a five-year lease of Seinfeld.
Similarly, in the audio world, there is a rise in the "rewatch podcast." Name a TV hit, and there is probably an accompanying podcast taking a trip down memory lane.
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