You want to start a company, but the market niche you know you need to select is holding you back. And, to be honest, this can be difficult: Even if you list all of your interests and passions, you’ll always feel as if you haven’t found the one thing you were born to do.

However, putting too much pressure on yourself to find the perfect niche can lead to paralysis.

It’s possible you’ve already done this. If you haven’t already, make a list of ten topical ambitions and passion areas.

• What do you want to do in your spare time? When you’re not doing it, what do you look forward to doing?
• What magazines do you read on a regular basis? What are your favorite subjects to study?
• What associations or clubs do you belong to?