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Words that Change Minds

Words that Change Minds

by Shelle Rose Charvet

We create our model of the world through deletions, distorsions and generalizations. Those create patterns that the LAB (Language and Behavior) model classifies in:

  • Motivation traits that indicate what a person needs to get and stay motivated...

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The following 6 categories relate to how people trigger their motivation and what language will capture their interest.

  • Level (Proactive or Reactive)
  • Criteria (open ended)
  • Direction (Towards or Away From)

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Does the person take the initiative or wait for others?

People in the Proactive category act with little or no consideration; they are motivated by doing. 

Language: do it, jump in, get it done, now.

People in the

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What are the words that will elicit a physical and emotional response?

A person's labels for things are important to them. They are hot buttons because they are attached to emotions and memories.

Questions: What do you want in a ...? What is importan...

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