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Navigating and enjoying the thrill of horror and scare experiences
Historical knowledge of Halloween and its origins
Understanding and appreciating Halloween traditions worldwide
Keep Sentences and Paragraphs Short
The attention span of internet users has dropped fromĀ 12 seconds to 8 seconds. That means youāve got to grab your readers and convince them to stay. Or, at the very least, quickly give them something they can take away.
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Use Headings
Subheadings canĀ act as signposts,Ā ensuring that distracted readers stay engaged with your content.
Google also finds headings helpful.Ā The search engine uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request.
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Active writing is more powerful.
A sentence in active voice focuses on the subject performing an action, buta passive sentence focuses on the receiver of the action.
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Passive writing is written by zombies.
One of the most popular ways toĀ identify passive voiceĀ is by adding āby zombiesā after the action.Ā If the sentence still makes sense, itās passive. Here are some examples showing the difference.
- āMistakes were made [by zombies]ā vs āI made a mistake [by zombies].ā
- āThe sandwich was eaten [by zombies]ā vs āGreg ate the sandwich [by zombies].ā
- āThe essay was written [by zombies]ā vs, āThe student wrote the essay [by zombies].ā
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Say it with social
There are a lot of ways you can encourage sharing of your content, including:
- Adding images ā posts with relevant images getĀ 94% more viewsĀ than those without images and have 352% more engagement than links
- Using easy social share buttons, like the bar on the bottom of this page
- ImplementingĀ click to tweetĀ functionality
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CURATED BY
š¤ Creative thinker āļø Copywriter & editor š§ Infp with ADHD learning productivity š£ Twitter: @teagandoeswords
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